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Understanding Amazon Brand Registry

2020, 04, 30, Thursday 01:40
Home Expert Advice Understanding Amazon Brand Registry

Over the year, Amazon has faced several hiccups with the law due to brands alleging that the platform has not done enough to combat counterfeit products. As a result, they have introduced the Amazon Brand Registry to improve the efforts against these products. To know more about the brand registry Amazon , continue reading down below. 

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What is Amazon Brand Registry?

It is a program that distinguishes the brand proprietors from Amazon. It helps protect content and intellectual property within the platform. How? By efficiently tracking them down through their identities. As a result, it becomes easier for Amazon to thoroughly impose their standards and policies when it comes to selling. 

Moreover, Amazon has a specific team that handles concerns such as policy violations, listing issues, technical issues, and intellectual property infringement. Aside from that, this program also provides brand owners with added privileges and benefits. However, with the Amazon brand registry 2.0, there is a possibility that the application process will become more rigid. 

Who can use Brand Registry on Amazon?

Sellers can sell in Amazon without brand registry through the FBA service but, not all products qualify for that. This is why it is ideal to enroll in the brand registry. But, only those who have registered active trademarks qualify, so before you register, make sure that your trademark is already settled.

The Benefits of Amazon Brand Registry

Since its launch, many brands have seen a change in the security of their products against counterfeits. However, aside from that, there are other added benefits that it also provides. Here are some of them:  

  • Removes bad listings
  • Better customer support
  • Image search against fake images and logs
  • Accurate brand information conveyed to costumers
  • Improve brand content

The Eligibility Requirements for Amazon Brand Registry

To apply for the program, you first need to comply with the amazon brand registry requirements to be considered eligible. These requirements vary from one country to another, but here are the specifications for the United States: 

  • Current trademark registration from USPTO or United States Patent and Trademark Office.
  • The trademark should be either image-based or text-based.

Amazon Brand Registry Application

If you happen to be interested in pushing through the Amazon brand registry program , here are the steps that you have to follow: 

1. Acquire the Eligibility Requirement

Prepare the eligibility requirements required for your country. Take note that Amazons only accepts issued trademarks by government offices. For the complete list, check out the official website. 

2. Sign In

If your trademark is ready, then the next thing you have to do is sign in to your seller account. However, if you are a reseller, make sure that the trademark owner has already registered the brand and ask them to grant your account as an additional user. 

3. Enroll

Once signed in, provide your brand name with the active registered trademark and its government-registered number. Then, give the list of product categories and the countries where your products are distributed and manufactured. 

4. Wait

After submitting the enrollment information, wait for the verification code to arrive, which will signify that your application has reached all the requirements. Send that code back to Amazon; then, you will get full access to the benefits of the brand registry on Amazon.


Do you need a trademark for the Amazon brand registry?

Yes, it would be best if you had a trademark already as it is its number one eligibility requirement. It has to be provided by government trademark departments that Amazon recognizes.  

How long does it take to apply for the Amazon brand registry?

Each application requires different amounts for time for verification, so there is no specific time frame. However, most of the application that does not have glitches can be approved with 3-5 working days. 

How much does it cost to register a brand on Amazon?

Technically, the Amazon brand registry cost is free. But, you have to pay for the trademark application of your brand. The price for this can vary from $200 to $400, depending on the kind of trademark. 

Final Thoughts

Indeed, the Amazon brand registry benefits should be grabbed immediately. It helps promote a better and fair selling environment. Moreover, as a business person, you should have your brand trademarked for you to have a degree of protection throughout different platforms. 

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